“Finito knows what lightness means. He’ s tested it on himself. Finito has tuned his 2-ply toilet paper to absolute perfection, ensuring its excellence for everyday needs. For number one and number two. Finito always says: Just wipe. Don’t worry about it.”

“Finito looks at the world that goes beyond the surface. He also likes people and things that have many layers and are always available, in good times and bad. Finito appreciates character. Be like Finito, and put your trust in things that are layered.”

“Finito knows that managing your household is simply… awful. There’s always something breaking, spilling, or staining, and you’re always wiping something up. Finito knows that his paper towels can save you time and money, which you can use for something more enjoyable. Trust Finito, he knows.”

“Finito looks at the world that goes beyond the surface. He also likes people and things that have many layers and are always available, in good times and bad. Finito appreciates character. Be like Finito, and trust the layers.”

“Finito believes you can’t have too many paper towels at home. He knows you can never have enough! That’s why he's got an extra-large, double pack of paper towels for you, just in case.”

“Finito believes you can’t have too many paper towels at home. Well, definitely not 3-ply towels at least! That’s why he's put an extra paper towel layer in a clever double pack just for you.”

"Mrs. Finito makes quick work of any stain. On the worktop, on the floor, on the hob, under the table, or in the dishwasher. Not even the smallest speck of dirt escapes her keen eye. And just like that, her kitchen kingdom is sparkling once more. Let yourself be inspired"

"Be like Mrs. Finito – take matters into your own hands and make quick work of any stain or grime in your kitchen. Once you try cleaning with our 3-ply towels, you’ll never go back. As kitchen helpers, they’re quick and dangerously effective."